ABOUT THE CAMPAIGN
During November each year, Movember is responsible for the sprouting of moustaches on thousands of men’s faces, in the US and around the world. With their “Mo’s”, these men raise vital funds and awareness for men’s health, specifically prostate cancer and other cancers that affect men.
On Movember 1st, guys register at Movember.com with a clean-shaven face. For the rest of the month, these selfless and generous men, known as Mo Bros, groom, trim and wax their way into the annals of fine moustachery. Supported by the women in their lives, Mo Sistas, Movember Mo Bros raise funds by seeking out sponsorship for their Mo-growing efforts.
Mo Bros effectively become walking, talking billboards for the 30 days of November. Through their actions and words they raise awareness by prompting private and public conversation around the often ignored issue of men’s health.
At the end of the month, Mo Bros and Mo Sistas celebrate their gallantry and valor by either throwing their own Movember party or attending one of the infamous Gala Partés held around the world by Movember, for Movember.
The Movember Effect: Awareness & Education, Survivorship, Research
The funds raised in the US support prostate cancer and other cancers that affect men. The funds raised are directed to programs run directly by Movember and our men’s health partners, the Prostate Cancer Foundation and LIVESTRONG, the Lance Armstrong Foundation. Together, the three channels work together to ensure that Movember funds are supporting a broad range of innovative, world-class programs in line with our strategic goals in the areas of awareness and education, survivorship and research.
For more information on the programs we are funding please visit the following:
Prostate Cancer Foundation
LIVESTRONG, The Lance Armstrong Foundation
Awareness & Education
Global Action Plan
Movember - a global movement
Since its humble beginnings in Melbourne Australia, Movember has grown to become a truly global movement inspiring more than 1.1 Million Mo Bros and Mo Sistas to participate with formal campaigns in Australia, New Zealand, the US, Canada, the UK, Finland, the Netherlands, Spain, South Africa and Ireland. In addition, Movember is aware of Mo Bros and Mo Sistas supporting the campaign and men’s health cause across the globe, from Russia to Dubai, Hong Kong to Antarctica, Rio de Janeiro to Mumbai, and everywhere in between.
No matter the country or city, Movember will continue to work to change established habits and attitudes men have about their health, to educate men about the health risks they face, and to act on that knowledge, thereby increasing the chances of early detection, diagnosis and effective treatment.
In 2010, over 64,500 US Mo Bros and Mo Sistas got on board, raising $7.5 million USD.
If you are interested in showing your support either by growing your mustache, donating, or just being a supportive "Mo'sister" please visit the following link: http://mobro.co/teamprimovember. November will be full of fun events such as a pub crawl and gala party, that will help us raise money and spread the word!
Pura Vida!
Alica Ryan, NTP
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